Rapid Displays
Retail category: Liquor Stores Display type: Freestanding, Aisle, Shipper or Pallet Displays (Temporary) Client: The Jay Group, Lancaster, Pa. Entrant: Rapid Displays, Chicago & Union City, Calif. Introduction date: March 2008 Size of run: 1,200 Comments: The Tecate brand display for bottles and cans ties in with Oscar de la Hoya and his scheduled boxing matches. A large-scale bottle and can hangs over a large assortment of the product, asking the retailer to give enough space to merchandise both product assortments. An actual rope simulates the boxing ring, and a foam core bottle and boxing glove secures to the display. 2008 Design of the Times Entrants
Not available.