Fisher-Price "I Can Play Guitar"

Award: Silver
Division: Mass Merchandise Retailer, Permanent
Client: Fisher-Price, East Aurora, N.Y.
Entrant: Ovation In-Store, Maspeth, N.Y.
Size of Run: 1,300
Comments: This interactive endcap allows for a video presentation, or shoppers can play with a live demo of the toy. There is an external audio control as well.